Murder Investigation Launched
30 February 2020
Tell us what happened.
What were you doing before this occurred? Were you and the deceased on good terms?
Was there anybody that made you feel odd or made the atmosphere tense?
We know what happened but we will give you the chance to tell us your side of the story.
Come clean whatsoever, being honest will fetch you some help from us.
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Let’s go through this together! You see a brand’s new ‘sustainable’ collection campaign and soon enough you visit that store to add a new piece of clothing to your wardrobe. Skimming through the variety of beautifully crafted clothes, you pick a few and wonder about the fair possibility of wrapping them around you at certain occasions. However, more often than ever without realising that this piece of fabric isn’t as ‘sustainable’ as it seems. These actions are autotelic, you make a choice to experience shopping from a ‘sustainable brand’ and it convinces you of being a conscious consumer more often leaving you oblivious to the fact that one sustainably practicing brand doesn’t make it natural for all other brands to follow the same work ethic. Advertising campaigns is the ethical façade thrown in the face of the consumers which is surprisingly misleading on a lot of levels of environmental sustainability. In technical terms it is labelled as ‘Green Washing’. This concept made us wonder if we ever think about the end of that piece of cloth you bought a while back, and if you do, how often does this thought come across your mind?
The retail market has its hands deep in manipulating the roles for everyone in the chain. Astonishingly, the producers organise the markets and oversee the process only until the garments reaches the store. Post this, the consumers are majorly responsible for the quality of life the garment has and quite certainly must be a conscious choice. Alternatively thinking consumers have a lot of power to change the ethics of a certain brand by changing the way they opine about a garment. Most commonly the producers have the command over the way the garment is perceived, and the garments ends up at the back of the wardrobe or in the communal bins. This is how easily the life of a garment is put to an end. The producers end up with a black hood and the consumer is on trial for a homicide.
Yet again, this makes us ponder, are the consumers just buying from the brands who claim to be sustainable or are they really bothered to check if they are sustainable? Are they also just in this herd of sheep following the blind trend of sustainability?
The retail market has its hands deep in manipulating the roles for everyone in the chain. Astonishingly, the producers organise the markets and oversee the process only until the garments reaches the store. Post this, the consumers are majorly responsible for the quality of life the garment has and quite certainly must be a conscious choice. Alternatively thinking consumers have a lot of power to change the ethics of a certain brand by changing the way they opine about a garment. Most commonly the producers have the command over the way the garment is perceived, and the garments ends up at the back of the wardrobe or in the communal bins. This is how easily the life of a garment is put to an end. The producers end up with a black hood and the consumer is on trial for a homicide.
Yet again, this makes us ponder, are the consumers just buying from the brands who claim to be sustainable or are they really bothered to check if they are sustainable? Are they also just in this herd of sheep following the blind trend of sustainability?