Dhi is a Sanskrit word that has all its natural meanings connected to the activities of the mind. It can be translated as thought, intellect, understanding, reflection, design, opinion and imagination. It is an action that corresponds to processing a particular thought. Based on this, the brand connects its core values to the practice of self-reflection.

Dhi is a creative concept developing brand using the practice of self-reflection as a tool supported by creative activisum. In a world of quick disposal, we aim at producing product narratives that create long-lasting impressions. For us, concept is the king. Operating with a multidisciplinary approach, the brand grows its practice into various areas reaching a wider audience. The brand directs attention to the concerns of the present and encourages its audience to create a space for mindful thinking and develop reflective practice.